Management
Alexander Murad, CEO
Alexander has a Master of Laws from Uppsala University.
Alexander has worked with M&A and investments within the TIME sector at Mannheimer Swartling Law Firm, after which he was General Counsel and Head of Procurement and part of the group management at Aditro (Tradimus). Aditro (Tradimus) scaled from MSEK 300 to MSEK 3500 during his three and half years with the company. Since December 2007, Alexander has been a partner at Firm Factory Network and has been engaged in numerous investments and growth companies.
Johan Axelsson, COO
Johan Axelsson has a Master of Science in Business Administration from Uppsala University.
Johan has worked as an insurance broker at SkandiaBanken and Max Matthiessen. In 2002, Johan started a venture which, among other brands, introduced Havaianas, one of South America’s most well known fashion brands, to the Swedish market. After successfully selling the Swedish right’s to Havaianas in 2005, he worked as a media sales executive at Tradera.com. Since January 2007, Johan has been a project manager at Firm Factory Network where he, among other assignments, has worked as marketing manager for PSI Bingo.
Maths Ohlsson, Partner
Maths Ohlsson has a Master of Science in Business Administration from Lund University.
Maths has founded several successful startups such as PIR, been Managing Director and partner of Hattrick Ltd, a company that run and develop Hattrick.org, the world’s biggest online football manager game. Maths has also worked as a business angel and in the VC industry in Sweden and USA. Sits on the board of Parajett AB.